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LOUIS VUITTON - CITY GUIDE

Following my work on Louis Vuitton Website Revamp , I was asked to redesign the Louis Vuitton City Guide landing page.
There was 2 main objectives with this project :
First, refresh an outdated landing page that wasn't making up anymore to the high editorial standards of the Louis Vuitton City Guides books. Second, be one of the first "real-world" implementation of the new design sytem built during the revamp of the main website.

By discussing with our digital production team we aligned ourselves to this approach for the redesign:
– Build a new "hybrid" art-direction, mixing elements from the design system and visual metaphors from the City Guides themselves
– Help new clients get a sneak peek of what's inside a City Guide
– Highlight new and updated editions
– Present the carefully crafted iOS City Guide app and give choice to clients wether to buy digital or physical editions of the guides
+ bonus, pioneer a new approach to accessibility: a simple switch to enhance contrast; hoping this will be soon implemented website-wide on pages that are not color-accessible yet (everything else is).

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project-img
project-img
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Emmanuel Roy
Emmanuel
> Louis Vuitton City Guide
  • Client
    Louis Vuitton
    Year
    2019
  • Rôles
    Digital Art Director, UI Designer
    Tools
    Sketch
  • Themes
    Lifestyle, Luxury, Travel
    Supports
    Website, Web
  • Agency
    Sensology / Creasenso
    Team
    UX Partner: Dominique Engelhardt

    Project Management: Laure-Élise Tran
    Accessibility review: Émilie Nguyen
Zipline by GEODIS

Zipline by GEODIS

Peugeot - e-208 Concept

Peugeot - e-208 Concept

Louis Vuitton City Guide

Louis Vuitton City Guide

Louis Vuitton Revamp

Louis Vuitton Revamp

uptime

uptime

Louis Vuitton - STELLAR

This project is confidential

See

Louis Vuitton - STELLAR

Giorgio Armani – E-learning

Giorgio Armani – E-learning

Di Micheli

Di Micheli

Volkswagen Concepts

Volkswagen Concepts

TRAX Redesign

TRAX Redesign

Steve

Steve

Samboat Mobile

Samboat Mobile

Emmanuel

Emmanuel

Art Director & UX + UI Designer in PARIS (FR)

Hire Emmanuel

Agencies

DDB° Paris, Blaaast, Semio Design, Five By Five, So@t, Freelance

Brands

Cosmétique Active France, Mizani, BeIN SPORT, Personal project, Giorgio Armani, Pascal Coste / Kérastase, Sofitel, Volkswagen, Direct Matin, MyPiwee, Lafite

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